TVP. SPORT
Elevating the broadcast. Capturing the game.
Strategy, Brand, Animation, Typography
Challenge
Revitalizing a national sports broadcaster required a design that translates the energy of live arenas for a digital-first audience. The system needed to scale across dozens of disciplines, from racing to fencing. Every touchpoint demanded a functional, high-performance visual language that matches the speed of live sports broadcast.
Strategy
The strategy focuses on an adaptive framework that adjusts its intensity to match the specific tone of any sport while keeping a single, recognizable voice. This approach prioritizes the game itself, allowing the layout to amplify data and live content. The system ensures real-time scores and statistics integrate cleanly into the viewer's screen.
Identity
The identity relies on high-impact typography and a dedicated motion system. At the core of the brand is a custom typeface and logo designed by Marian Misiak.. Animation serves as the brand’s heartbeat, mirroring the agility and precision of world-class athletes. Every visual element is synced to create a signature that feels both technologically advanced and viscerally human.
Outcome
TVP Sport fully implemented the new design system and custom logotype across its entire network. Built on a high-visibility palette of lime, violet, and black, the system guarantees strong screen contrast and instant recognition. The final delivery provides a comprehensive kit of motion assets, giving the broadcaster a highly scalable framework for daily operations.
Credits
