IASO.
A hotel brand designed like a sensory journey.
Strategy, Brand, Comms, Packaging, Web Design
Challenge
Designing a brand for a project commissioned by Marriott International in Katowice meant balancing urban energy with relaxation. The goal was to build a functional visual system that scales across skincare packaging, a website, and street billboards. The identity needed to fit a premium cultural hub while remaining simple enough to convey calm.
Strategy
The strategy focuses on a "healing hotel" concept, translating the Marriott brief into a structured guest experience. The communication strips away visual clutter to shift the focus from city noise to intentional rest. This approach ensures the brand serves as a practical backdrop for both workspaces and hospitality services.The identity pairs a bold typeface reflecting Katowice’s architecture with a sunset-inspired palette. Deep forest green provides a solid base, while soft peach and rose tones add warmth to packaging and digital layouts. The design relies on clean typography and open space rather than decorative elements to establish a premium feel.
Identity
Outcome
The final delivery provides a cohesive brand system that works across physical packaging and a functional web design. By streamlining the print and digital layouts, the project gives the client an operational toolkit that sets a modern standard for urban luxury.
Credits
