TIVI.
The Broadcast Layer
Logo, Animation
Challenge
Developing a complete visual identity for TiVi, a web-based television platform launched by the media group Agora. The objective was to design a brand identity that directly mirrors the fluid dynamics, movement, and energy of a television broadcast.
Strategy
The branding captures the constant motion of broadcasting. By introducing an architectural shift in perspective, the identity translates the physical essence of a turning television screen into a digital mark. The minimalist yet kinetic design positioning allows TiVi to operate as an energetic, modern media hub.
Identity
The visual system centers on a high-visibility palette combining deep violet with a light lavender. The logo features a strong typographic wordmark warped into a grid. This 3D perspective creates a sense of rapid movement, replicating the physical presence of a television.
Outcome
The result is a motion-optimized identity package designed for online broadcasting UI. The dimensional letterforms act as a natural container for dynamic content, scaling flawlessly into animated video intros, and player overlays.
Credits
