Samolot TV.
The Flight Plan
VIsual Identity, Web Design
Challenge
Developing a comprehensive brand identity for samolot.tv, a creative video production studio specializing in commercials, viral videos, and public service advertising. The goal was to build a bold, distinct presence in a highly competitive market.
Strategy
The branding strategy abandons standard, predictable video industry tropes like camera lenses or film reels, leaning entirely into a literal translation of the studio's name (samolot meaning airplane). By turning the entire video production pipeline into an aviation metaphor, the identity transforms a standard B2B creative service into an experiential journey.
Identity
The primary mark is a clean, structural typographic wordmark with a tech-forward look. The main lettering is paired with a secondary uppercase font that mimics the technical digital displays found on aircraft instrument panels and cabin screens. The studio introduces clever physical elements to close out their collaborations—delivering final video project summaries to clients in the form of custom-designed, branded airline boarding passes.
Outcome
The project delivered an intriguing, highly memorable brand identity. By blending crisp, aviation-inspired typography with elements like the boarding pass wrap-ups, the visual framework gives samolot.tv a sharp edge that piques the curiosity of brands seeking a fresh approach to their video marketing.
Credits
