BETO.
Custom typography
Typography
Challenge
Designing a custom typeface for a school complex in Wrocław-Stabłowice. Commissioned by VROA and CH+, the goal was to create a functional typographic tool for architectural signage that is readable and fits modern public spaces.
Strategy
The strategy focuses on spatial utility. By integrating the font into the directional signage, typography becomes a navigation tool. This replaces generic fonts with a distinct geometric voice that helps users navigate the facility efficiently.
Identity
BETO is a dynamic, geometric typeface built for orientation. The family includes three distinct weights to create a clear visual hierarchy. Its clean geometry connects with physical signage, ensuring legibility from a distance.
Outcome
The project delivered a proprietary font family optimized for physical manufacturing and environmental production. The client received a scalable typographic asset that streamlined wayfinding production and gave the facility a unique institutional identity.
